Core

Brand: DopaReads

Meaning: Dopamine Reads — books as addictive as your phone, but better for you.

Positioning:

fast, addictive digital reads
mixed genre shelves, not one narrow niche
book-first storefront under Akaiju
direct shop first, Etsy as traffic/relay channel
not a slow "weeks later" launch plan; this is a fast-fill launch

Current State

The site front already exists:

/mnt/home-nas/Codex en Claude code/Codex/FISO/out/dopareads/index.html

Fable/FISO run files:

/mnt/home-nas/Codex en Claude code/Codex/FISO/out/dopareads/README.md
/mnt/home-nas/Codex en Claude code/Codex/FISO/out/dopareads/FISO-RUN.md

Book inventory source:

/mnt/home-nas/Codex en Claude code/Codex/Books/10-Verzonden-naar-Kindle/

Known count from this folder:

76 EPUBs present
mixed genres are ready
DopaReads can launch with a mixed shelf

Launch Shape

Do not delay for a perfect single-genre strategy.

Launch as a mixed digital bookstore with clear shelves:

thrillers / suspense
comedy
YA / younger readers
romance / emotional reads
nonfiction only if clean and public-safe
bundles / samplers when ready

The first public version can be simple:

storefront
product pages
working checkout/external links
email capture
clean product status map
no dead buttons

What Tash Still Needs To Set Up

These are human/account tasks, not model-invented tasks:

shop account / storefront backend
public DopaReads email address
checkout/payment route
download delivery route
mailing list/newsletter route
final domain or public URL if needed

Do not claim any of these are live until Tash actually sets them up.

Freebie

Freebie is not made yet.

Needed:

choose a free starter read, OR
build a DopaReads sampler EPUB from existing public-safe books

Recommended factory:

FSPO — File In, Sampler Out

Freebie requirements:

public-safe
no private 404/Tash context
clear CTA to DopaReads
email signup use
EPUB first, PDF optional

Pen Names

Assume pen names are mostly already routed via the FIBO ideas app and existing book folders.

Do not stop to ask unless conflict is found.

Known/expected:

Mira Chaz — thriller/suspense lane
Lot Vonk — comedy lane
Sloane Voss — witch/thriller lane
Vera Stillwater — romance/emotional lane
Liene Pien — was private/Lina route; for DopaReads, Lina/kids/YA books need a new public author/pen name

Rule:

If a genre already has a confirmed pen name, keep it. If a genre has no confirmed public pen name, create one and log it.

Lina / Kids / YA Books

These books are valid for sale quality-wise.

But for DopaReads:

remove private framing
do not present them as Lina's private shelf
give them a public author/pen name
keep them on a kids/YA/younger-reader shelf if content fits

Potential titles include:

Afgekeurd
Blaf
De Dood
De Stad
Alleen als niemand luistert
Vlam

Verify exact list from the EPUB inventory before publishing.

Park / Do Not Launch Yet

These may exist as EPUBs but should be parked or flagged before public launch:

404 books
Mike / Blue machine books
2e Was Cute
Jouw Diagnose in Gewone Taal
The Lethal Mirror
SMART-WITH-PIPES-draft
anything with private 404/Tash/family context
anything explicitly marked draft

Parked does not mean deleted. It means not public at first launch.

Shop Material

Shop material can be prepared by Codex/Mike with browser control and the correct protocol.

Needed per product:

title
author/pen name
genre/shelf
short blurb
long blurb
cover image
EPUB file
price
checkout/download link
content warning if relevant
status: ready / needs cover / needs blurb / needs price / private / parked

Use browser control for:

shop setup
product upload
cover/asset verification
checkout link verification
final page QA

Do not fake upload status.

Etsy Role

Etsy is not the main shop.

Etsy = traffic and discovery relay.

Use Etsy for:

samplers
bundles
reading trackers
genre starter packs
product discovery
redirect/brand path to DopaReads/Akaiju

Needed factory:

Etsy Relay Machine

Socials

Socials are required but are the least fun task.

Do not make this a vague "post more" plan.

Use a promo machine:

product in
30 days of posts out
reels/shorts hooks
quote cards
cover reveal posts
trope posts
bundle posts
freebie/signup posts

Socials to consider:

TikTok / Reels / Shorts for hooks
Pinterest for book covers/quotes
Instagram for shelves/covers
Threads/Bluesky if low-effort text hooks are useful

Fast Launch Sequence

No slow weekly launch plan.

Tash works fast. Build for fast execution.

Phase 1 — Shop Foundation

create DopaReads shop/account
create public email
connect payment/download/mailing list route
set site/storefront URL

Phase 2 — Fill Starter Shelf

pick 20 to 40 public-safe books first
include multiple genres
include at least one comedy shelf
include at least one thriller/suspense shelf
include kids/YA if pen name/public framing is fixed
park private/risky titles

Phase 3 — Freebie/Sampler

make sampler or starter book
connect email capture
add CTA to storefront

Phase 4 — Etsy Relay

create first Etsy sampler/bundle/listing pack
point traffic to DopaReads/Akaiju where allowed
keep policy-safe copy

run content repurposer
make first 30-day promo stack
focus on hooks and shelves, not generic brand posts

Phase 6 — DigiStacked Next

After DopaReads is visibly fillable:

update DigiStacked products
productize HTML tools
package demos/paid versions
connect into Akaiju

Fable / Model Instructions

If Fable picks this up:

Do not re-argue brand architecture.
Do not invent account/login state.
Use the existing DopaReads front.
Build loaders, catalogs, and product maps.
Keep public/private boundaries.
Make fast-execution outputs, not a slow consulting plan.
Every output needs exact file path and next action.

Definition Of Ready For First Public Push

DopaReads is ready for first public push when:

shop account exists
email exists
at least 10 public-safe books are listed
covers and blurbs exist for those books
checkout/download path works
private/risky titles are parked
freebie or sampler path is at least planned
one promo pack exists
no dead buttons on the front

Not perfect. Usable.